Slow and wholesome production

Same Easy unleashed

– A throne of comfort.

Maze proudly presents its first armchair – Same Easy. The armchair is a continuation of the Same series (chairs and dining tables were launched in 2022) and designer Louise Hederström has created a timeless design that has been named after its light weight, easy furnishing possibilities, and uncomplicated maintenance. With a design inspired by a collar, Same Easy invites you to be embraced softly by its generous and puffy, yet sleek, form.

Louise has placed great emphasis on sustainability and material selection. Same Easy is designed to be easy to maintain and reupholster when needed. The comfortable and puffy back cushion is sewn in compartments with a zipper underneath so that the inner cushions can be replaced. The back is also both removable and reversible, which means it can be worn from both sides. The metal frame is powder-coated and made in Småland by Steelnova in Vaggeryd, and the upholstery is made of leather from Swedish Elmo Leather.


"Made for all stages in life" has been the philosophy behind the armchair, which is intended to last for generations and stand the test of times due to its easy maintenance. The process behind Same Easy has been a close collaboration between Maze, the production, and the designer to ensure the quality and durability of the armchair. Louise has based her work on the materials and focused on creating a timeless armchair with character and personality, which becomes a natural part of the room and fits into many different environments. Both as the perfect complement to the sofa at home or in a hotel lobby.

One of the armchairs comes in a light leather from Elmo with an extra special backstory, this cowhide is called Vegeta Trace. The hide is a so-called “scrap” skin. This is a hide that has been sorted out from the standard assortment and taken care of in order to have zero waste. This is a 100% aniline leather that have equally fine quality as the hides from previous sorting, the only difference is that the evidence of life, so-called beauty marks, are somewhat clearer, hence the word Trace in the name - Trace of life. You can also trace the origin of the cowhide, as Elmo only works with by-products from the Scandinavian meat and dairy industry, each hide can be traced to the exact farm the cow comes from. The collection is called Vegeta because vegetable tanning is used, in this case mimosa bark, and the hide is not dyed. The bare hide initially has a pale pink-beige color, which darkens over time to a ligth cognac-like shade.


Same Easy will launch in 7 different colour ways. Coming in February 2024.



Same Easy

Material metal frame: powder-coated metal

Material upholstery: Elmo leather, recycled fabric from Nevotex or Gabriel, cold foam, recycled polyester

Colour metal frames: black, white, green

Colour upholstery: black leather, cognac leather, light leather, taupe fabric, green fabric

Country of Origin: Sweden, Bulgaria

Designer: Louise Hederström

H: 81cm, D: 70cm, W: 77cm

Price: 1 995 EUR – 2 495 EUR

In stores from February 2024



About Louise Hederström

Louise's design is characterized and inspired by the surroundings she finds herself in, such as nature or one of her many visits to different manufacturers. For her, the practical is as important as the beautiful, where the Bill series, Same series, as well as the products Frank and Minnie Mae are clear examples of this. She is educated in design at Beckmans Designhögskola in Stockholm, Sweden, and has also studied at Lund University. She works exclusively with companies that are highly profiled in both design and sustainability – a holistic approach is important in every step of the process. She seeks innovative design that combines form with function. "It is important to design and create products that are practical but also attractive and can stand the test of time," says Louise. Maze and Louise have worked closely for 20 years, and Louise is an important part of Maze's success.






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